Our Privacy Policy at PureTV.Live?
Welcome to PureTV.Live, The Channel of Consequence. We are a global platform dedicated to serving communities driven by purpose and shared values, including Faith, Social Programs, and Ethical Commerce. Protecting your privacy is fundamental to our mission. This policy outlines how we collect, use, and safeguard your personal data when you use our services, including our websites, mobile applications, and streaming channels (collectively, the "Services").
1. Data We Collect
We collect information to provide and improve our Services, to empower our niche communities, and to facilitate meaningful connections.
A. Information You Directly Provide
You provide this information when you register, subscribe, interact with channels, or contact us:
Account Information: Your name, email address, password, and geographical location (e.g., country/region).
Subscription & Transaction Data: Payment details (processed by a third-party payment processor, not stored by us), billing address, and subscription history.
Community & Interaction Data: Information you share when participating in channel forums, submitting content, or communicating with our support team.
Purpose Alignment Data: Optional information you may provide to customize your experience, such as your interest in specific niches (e.g., Wellness, Entrepreneurial Networking, or specific Faith practices).
B. Information We Collect Automatically
When you use our Services, we automatically record certain data:
Usage Data: Details about how you interact with PureTV.Live, including the channels you watch, the duration of viewing, search queries, and features you use.
Device & Technical Data: Your IP address, device type (e.g., smart TV, phone), operating system, browser type, and unique device identifiers.
Location Data: General, non-precise location information derived from your IP address or device settings to determine your service area and content restrictions.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to remember your preferences, optimize the Services, measure the success of advertising, and analyze traffic. You can manage your cookie preferences through your browser settings.
2. How We Use Your Data
We use the data we collect for the following core purposes, all centered on building and sustaining our purpose-driven ecosystem:
To Provide and Maintain the Services: Managing your account, processing payments, delivering the streaming content you request, and ensuring platform functionality.
To Personalize Your Experience: Recommending channels and content aligned with your stated interests or viewing history, ensuring the niche focus remains highly relevant.
To Support Our Content Contributors: Sharing aggregated and anonymized usage data with our channel creators (e.g., total viewers for a topic) to help them improve their consequential content and better serve their communities, without revealing your identity.
To Communicate with You: Sending service announcements, updates, subscription alerts, and responding to your inquiries and support requests.
To Support Advertising and Promotion: Facilitating targeted advertising on the Service. This is essential to our smart content-contributor revenue model, allowing us to offer highly relevant and less disruptive promotions that support our niche creators. We do not sell your personal data. We use your data to help advertisers reach the appropriate audience segment based on usage and interest, consistent with this policy.
For Security and Legal Compliance: Detecting and preventing fraud, addressing technical issues, enforcing our Terms of Service, and complying with applicable laws.
3. How We Share Your Data
We share data only in ways that are necessary to run the Service, grow our niche communities, and comply with the law.
Service Providers: We share information with third-party vendors and partners who perform services on our behalf, such as payment processing, data analytics, cloud hosting, and email delivery. These providers are obligated to protect your data.
Content Contributors (Anonymized Data): We share aggregate and anonymized viewership data with the channel creators and niche partners on our platform. This data helps them understand their audience and grow their programs without compromising the privacy of individual viewers.
Advertisers (Targeting Segments): We may share aggregated or segmented usage data (e.g., "users interested in Ethical Finance") with advertisers to help them target their campaigns. We do not share your name, email, or other directly identifying personal data with advertisers.
Legal Compliance and Protection: We may disclose your information if required by law, subpoena, or if we believe that such action is necessary to protect the rights, property, or safety of PureTV.Live, our users, or the public.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction, provided the recipient adheres to the same privacy commitments.
4. Your Privacy Rights and Choices
We are committed to providing you with meaningful control over your information, regardless of where you reside.
Access and Update: You can access, review, and update most of your personal information directly through your account settings.
Opt-Out of Communications: You can opt-out of receiving promotional and marketing emails from PureTV.Live by using the unsubscribe link in those emails. Please note that you cannot opt-out of essential service-related communications.
Data Deletion: You have the right to request the deletion of your personal data. We will fulfill this request, subject to our need to retain certain data for legal, security, or essential business reasons (e.g., maintaining billing records).
Cookie Controls: Most browsers allow you to manage or refuse cookies. However, disabling cookies may impact the functionality and personalized experience of the Services.
Exercising Rights: To exercise any of these rights, please contact us using the information provided in Section 6. We will respond to your request within the timeframe required by applicable law.
5. Data Security and Retention
Security: We implement robust technical and organizational measures to protect your personal data against accidental loss, unauthorized access, misuse, and alteration. However, no internet transmission is 100% secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account password.
Retention: We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, provide our Services to you, and comply with our legal obligations. When your data is no longer necessary, we will securely delete or anonymize it.
6. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your data, please contact our Privacy Officer:
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new policy on this page and updating the "Effective Date."
Effective Date: November 1st, 2025
